決戰第三螢幕:隨時、定位、互動,行動時代緊貼顧客的行銷與消費新模式 (jue zhan di san ying mu)

Type
Book
ISBN 10
9862168552 
ISBN 13
9789862168554 
Category
Marketing / Sales (Chinese)  [ Browse Items ]
Publication Year
2000 
Description
Paperback. Pub Date: December 2011 Pages: 312 Language: Traditional Chinese Publisher: world vision Publishing Co.. Ltd. consumers provincial purse. marketing robbed tourists preferred to subvert traditional marketing 4P attack the big opportunities in the third screen Following the television. the computer. the mobile phone is going to fully change your marketing and consumption patterns. The phone is no longer just used to call that many people are using a variety of mobile solutions enjoy life: take the high-speed rail. buy coffee. get the latest intelligence. scan product labels for parity. specialty shops. looking to the ground. viewing multimedia content through the application interact with your favorite brand. but also use the voice. positioning and mobile commerce services to do a lot of things. The world has changed. we have to enter the action era. The consumers w... - from Amzon 
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