The Third Screen: Marketing to Your Customers in a World Gone Mobile
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Type
Book
Authors
ISBN 10
1857885643
ISBN 13
9781857885644
Category
Marketing / Sales (English)
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Publication Year
2011
Publisher
Pages
230
Description
Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer. - from Amzon
Number of Copies
3