Paperback. Pub Date: 2011 Pages: 280 Language: Traditional Chinese Publisher: CommonWealth Magazine Company Limited Samsung's why a strong brand: Samsung's brand management strategy in the preamble. first discusses why you want to view the Samsung brand management ; first build the Samsung brand awareness and understanding of the Samsung brand positioning. The second chapter. Managing the Samsung brand explore Samsung will implement internal branding talent 'enterprise value. and CEO of Samsung brand - Lee Byung Zhe. president of Lee Kun-hee. president of comparative analysis. Chapter publicity the Samsung brand to view the Samsung how to brand communication. PR. and social welfare activities. Brand Management. Chapter IV Samsung brand leadership. self-appointed global brand Samsung. technical management. brand management and global management. Chapter Samsung brand value of... - from Amzon