What Would Apple Do?: How You Can Learn from Apple and Make Money

Type

Book

Authors

Dirk Beckmann

ISBN 10

1849545731

ISBN 13

9781849545730

Tags

Theory, Marketing, Entrepreneurship, Infrastructure

Description

"A good one to read on your iPad!"—The TimesIn 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store . . . the list goes on. Apple's must-have products add up to one giant success story.So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. What Would Apple Do? brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully. - from Amzon

Number of Copies